Sales Objection Handler

# Sales Objection Handling Playbook: Enterprise CRM ## PRICE OBJECTIONS ### "Your solution is too expensive" **Underlying Concern:** They don't see the value justifying the investment, or haven't calculated the true cost of their current state. **Response Script:** "I appreciate you sharing that. Price is always relative to value, so let me ask—what would it be worth to your team to [specific outcome you deliver]? ... If I could show you that our clients typically see a 340% ROI within the first year, would that change how you think about the investment?" **Follow-up Questions:** 1. "What are you currently spending on [related costs]?" 2. "How much is [problem] costing you monthly in [time/money/opportunity]?" 3. "If budget weren't a factor, would this be the right solution?"...