Product Launch Playbook Builder

Launch Readiness Checklist: (1) Feature is deployed to production and passing all automated tests — Owner: Engineering Lead — Verification: CI/CD dashboard shows green. (2) Support documentation is published and linked from within the product — Owner: Support Lead — Verification: Help article URL is live and accessible without login. (3) In-app announcement copy is approved and scheduled — Owner: PM — Verification: Banner preview confirmed in staging environment. (4) Email announcement is proofed, tested, and scheduled — Owner: Marketing Lead — Verification: Test send confirmed across three email clients. (5) Rollback plan is documented and all engineers are briefed — Owner: Engineering Lead — Verification: Runbook link shared in team Slack channel. Pre-Launch Week 1 (T-4): PM finalizes feature scope and success metrics; Engineering Lead confirms deployment window; Marketing Lead drafts email announcement copy. Week 2 (T-3): Support Lead publishes help documentation; PM reviews and approves; Marketing Lead begins social content creation. Launch Day (T-0): Engineering Lead deploys to 100% of users at 9AM local time; PM monitors error rates and support ticket volume for first 2 hours; Marketing Lead sends announcement email at 10AM. Rollback Criterion 1: Error rate on the export endpoint exceeds 5% within the first 4 hours post-launch — rollback and revert to previous build. Rollback Criterion 2: Support ticket volume increases by more than 300% above baseline within 24 hours — pause and investigate before proceeding. Rollback Criterion 3: Critical data loss bug is reported by more than 2 users — immediately pause access to the feature and initiate incident response.