Idea Validation Research Planner

# Idea Validation Plan: AI-Powered Meal Planning SaaS --- ## 1. VALIDATION FRAMEWORK **Key Hypotheses:** | # | Hypothesis | Type | Test Method | Go Criteria | |---|-----------|------|-------------|-------------| | H1 | Busy professionals spend 3+ hrs/week on meal decisions | Problem | Interviews | 7/10 confirm | | H2 | Existing solutions feel generic/unusable | Problem | Interviews | 6/10 frustrated | | H3 | Users will pay $15/mo for personalized meal plans | Solution | Landing page | 5% conversion | | H4 | AI personalization is compelling differentiator | Solution | Prototype test | 8/10 prefer | **Kill Criteria:** - <5/10 experience the problem weekly - <3/10 willing to pay anything - Dominant competitor with same AI approach --- ## 2. CUSTOMER DISCOVERY INTERVIEWS **Target Profile:** - Age: 28-45 - Works 40+ hrs/week - Cooks at home 3+ times/week - Has tried meal planning before **Recruitment:** LinkedIn outreach, Reddit r/mealprep, local fitness groups **Interview Script (30 min):** *Opening (2 min):* "Thanks for chatting. I'm researching how busy people handle meal planning. There are no wrong answers—I'm here to learn, not sell." *Current State (10 min):* 1. "Walk me through a typical week of meals..."...