Customer Discovery Interview Script Builder

Framing: 'Thanks for making time. I am researching how personal trainers manage client relationships — I am not pitching anything today. I want to understand how things actually work for you, and there are no right answers.' Context Question 1: Walk me through how you typically stay in touch with a client between your sessions. Problem Question: Tell me about the last client who stopped training with you — what happened in the weeks before that? Solution-Fit Question (after concept reveal): Tell me about the last tool you paid for in your business — how did you decide it was worth the money? Closing: Is there anyone else you know in a similar situation who might be worth me speaking to? Framing note: Begin solution-fit questions only after the subject has described their problem in their own words — never introduce the concept before the problem exploration is complete.