Product Metrics Dashboard Planner

North Star Metric: Weekly Active Projects — the number of distinct projects that have at least one task updated in a 7-day window. This metric captures habitual, value-generating engagement rather than passive logins. Acquisition: (1) Organic sign-up rate — new accounts created via non-paid sources per week. (2) Trial-to-account conversion rate — percentage of visitors who start a trial. (3) Referral sign-ups — new accounts attributed to existing user referrals. Activation: (1) Day-3 project creation rate — percentage of new users who create their first project within 72 hours. (2) Onboarding checklist completion rate — percentage of new users who complete all five onboarding steps within 7 days. (3) First collaboration event rate — percentage of users who invite a teammate within 14 days. Retention: Week-4 retention rate; Feature breadth score (average number of distinct features used per active user); Reactivation rate after a 14-day absence. Revenue Metric: Monthly Recurring Revenue per active team — tracks monetization health per account rather than in aggregate. Anti-Metric 1: Support ticket volume per active user — rising support load signals product friction that growth metrics can mask. Anti-Metric 2: Single-session users per cohort — users who log in once and never return indicate an activation failure that acquisition metrics will not surface.