Product Discovery Research Plan Builder

Research Objective: Determine whether the pain of managing client deliverable feedback across email and spreadsheets is severe enough to justify building a dedicated feedback consolidation feature. Research Question 1 (Priority: High): Walk me through the last time you received feedback on a deliverable from a client — what happened from the moment it arrived to the moment you acted on it? Research Question 2 (Priority: High): What does your current system for tracking and resolving client feedback look like, and where does it break down? Research Question 3 (Priority: Medium): If you could change one thing about how client feedback works today, what would it be and why? Methodology for Q1: Contextual inquiry with 5 participants — 60-minute remote session with screen-sharing encouraged to observe actual tools. Methodology for Q2: Semi-structured interview with 8 participants — 45-minute sessions, audio-recorded with consent. Methodology for Q3: Online survey with 50 respondents — 5-minute screened survey deployed to existing user base. Screener Criteria: (1) Freelance or agency professional with at least one year of client-facing work. (2) Manages at least three active client projects simultaneously. (3) Receives client feedback on deliverables at least weekly. (4) Currently uses email, spreadsheets, or ad-hoc tools — not a dedicated feedback platform. (5) Available for a 60-minute video session within the research window. Assumption 1: Freelancers spend more than 2 hours per week consolidating client feedback — Pass: 60% of participants describe a feedback management process exceeding 2 hours weekly. Fail: Fewer than 3 of 8 interview participants identify feedback consolidation as a meaningful time sink.