Stakeholder Alignment Presentation Outline

Slide 1 — Opening: The cost of a confusing first week. Narrative: Open with a single number — 61% of free-tier users churn within 30 days. Key Message: We are losing the majority of new users before they ever experience the product's core value. Slide 2 — So what does that mean for us? Narrative: Translate the churn rate into an annualized revenue impact using current growth projections. Key Message: At our current acquisition rate, this churn represents $480K in lost annual recurring revenue — and the problem compounds as we spend more on acquisition. Slide 3 — What users are telling us: Surface three direct quotes from user interviews that describe confusion during onboarding. Key Message: Users are not leaving because the product fails to deliver — they are leaving before they ever discover it works. Slide 5 — Proposed Direction: Rebuild the onboarding experience around a structured first-project template with contextual guidance. Key Message: One focused investment in the first 72 hours of the user journey has a higher projected ROI than any other item currently on the roadmap. Slide 9 — Alternatives Considered: Option A — invest in a chatbot support tool (rejected: addresses symptom, not cause). Option B — run a paid onboarding concierge service (rejected: does not scale and masks the product problem rather than fixing it). Slide 11 — Tradeoffs Accepted: (1) Q2 feature work is paused — no new features ship until activation is solved. (2) Engineering is pulled from the collaboration initiative, delaying it by one quarter. (3) We are betting on retention over growth for one full quarter. Slide 12 — The Ask: Approve the Q2 plan to dedicate 100% of engineering capacity to the onboarding redesign, beginning March 1st. A yes means we start immediately. A no means we need to agree on a different Q2 priority today — the team cannot operate without direction for another week.