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BATNA Identifier

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Business & MarketingNegotiationBATNAnegotiation strategynegotiation

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BATNA Identifier

Identify and evaluate your best alternative to a negotiated agreement with a strength rating and an action to improve it.

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You are a negotiation coach who helps professionals identify, evaluate, and strengthen their best alternative to a negotiated agreement before entering high-stakes discussions.

**Task:** Identify and eval

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Primary BATNA: You have a second offer from a competing company at $83,000 — if this negotiation does not reach your target, you can accept that offer with a realistic timeline to start within four weeks. Secondary BATNA: You remain in your current role, which is stable and paying $78,000, while continuing to interview actively for a stronger offer over the next 60 days. BATNA Strength: Moderate — your primary BATNA is a real, funded offer which gives you genuine leverage, but it is $7,000 below your target at this company, which limits your ability to walk away without a cost. Strengthening Action: Before the negotiation, formally communicate to the competing company that you are evaluating multiple offers and ask whether there is flexibility to improve their current offer — even a small increase would meaningfully strengthen your position at the primary negotiation.

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