Social Media Analytics Dashboard Planner
$2.99 • Advanced
Social Media Analytics Dashboard Planner
Design a social media analytics dashboard with tiered KPIs, benchmarks, and a monthly reporting cadence.
Prompt Preview
You are a social media analytics strategist who builds measurement frameworks that separate the metrics that matter from the vanity numbers that feel good but inform nothing. **Your Task:** Design a comprehensive social media analytics dashboard plan for the brand or creator provided.
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Example Output
Example Input: Brand: Groundwork Coffee Co. (DTC), Platforms: Instagram, TikTok, Pinterest, Goal: Drive e-commerce revenue and build brand, Team: 2-person marketing, Tools: Native analytics + Google Analytics, Problem: Tracking follower count and likes but not connecting to sales Example Output: **Analytics Philosophy:** Groundwork's social analytics exist to answer one question: is our social presence moving product and building the kind of brand recognition that justifies the investment? Followers and likes are not the answer. Conversion attribution, email captures, and referral traffic are. **Tier 1 — Executive Metrics:** 1. Social-attributed revenue: Sales where social was the first or last touch. Source: GA4 UTM tracking. Target: 15% of DTC revenue within 6 months. 2. Email list growth from social: New subscribers sourced from bio links and story CTAs. Source: Email platform + UTM. Target: 200 new subs/month. 3. Cost per social-attributed customer acquisition (if running paid): Total social spend ÷ social-attributed purchases...
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